The TV Zone

Here's one name I didn't expect to be joining "Celeb Apprentice": Herschel Walker.

And here's another "Andrew Dice Clay."

And ... so here's another suggested name for show, which just announced its new list of celebs for the second season, launching March 1: "Former-Celebrities-and-now-not-exactly-Celebrities-but-more-like-Friends-of-Donald-or-in-Between-Gigs Apprentice."

Let's see if it flies with Trumpster ...

Remember Herschel? Of course you do - that sensational college career and then he helped jump-start that long-dead USFL by joining some team called (I think) the Generals. He spurned the REAL league for the big bucks and now this, many years later. He's had a pretty solid biz career since then, and I believe "Celeb Apprentice" earnings go to charity.

Anyway, I may be wrong on this, since I try to memory-dump stuff all the time, but didn't the Trumpster have some stake in the Generals, or maybe even own the team? That may explain this...

Rest of the list: Clint Black, Diceman, Annie Duke, the poker player, Tom Green, Natalie Gulbis, pro golfer; Scott Hamilton; Jesse James; Claudia Jordon, model for "Deal or No Deal;" Khloe Kardashian; Brian McKnight; Joan Rivers; Melissa Rivers; Brande Roderick, starlet; Dennis Rodman; Tionne Watkins (T-Boz.).

Last year's gang...

Good Lord: What is going on over there at the NBC Television Network? We ink stained types just got confirmation of that scoop in TV Week which said that..."Celebrity Apprentice" will run two hours each week. Two hours back to back. That's a lotta "CA."

It launches Sunday March 1 and will air nine to eleven.

Anyway, I just got off the horn with my old friend, Donald Trump - I say "old friend" only because he still actually remembers my first review of "TA," in which I called him "the greatest star in the history of reality TV" and Trumpster remembers his positive press, lemme tell ya - and he tells me that the whole shebang has already been shot, with the exception of the live finale. So it's no extra sweat off of the Trumpian brow. I wondered about "overkill" - the "Who Wants to Be a Millionaire" syndrome - and DT countered with:

"I sorta like it [the two hours per week]. I like that we were singled out out of all the [NBC] shows. I think it'll work well." Per DT, the boardroom scenes will run during the second hour, and in some instance take up THE ENTIRE second hour.

Which is a lot of boardroom.

Will the entire run of the show next winter/spring run for two hours? Says DT: "They're talking about at least eight weeks and more than half of those will be two hours..."

And so it goes. Please head on down to the jump for the entire NBC winter lineup and press release. I will ruminate on all of this further...tomorrow...

Quickly, the other headlines:

- "The Office" gets the post-SB catbird seat (Feb. 1 at 10:30).

- "Chuck" returns Feb. 2 with a 3-D episode...

Continue reading ""Celebrity Apprentice:" Two Hours! " »

What a month for Ed McMahon and it's - what? - only four days in. First (last month) he's saved from home eviction by Donald Trump who stepped forward to buy his LA mansion and keep him in it. Then, a mystery buyer stepped forward, bested DT's offer, and the bank, Countrywide, took that one instead.

Then, yesterday - poof! The mystery buyer's deal collapsed, and suddenly, just like that, Ed McMahon was facing the repo man again.

And now the update: I just got off the phone with Michael Cohen, executive veep of the Trump Organization and special counsel to Trumpster, who said that "Mr. Trump remains committed to acquiring the McMahon property and to permitting Ed McMahon to remain on the property for a period to be determined by the two of them. The difficult part is that there are a multiple number of lenders. We are currently working through the lenders through Mr. McMahon's broker...and feel confident that Mr. Trump will ultimately end up with the property."

He added that it's "Mr. Trump's fervent desire to acquire the property and ensure that Ed McMahon remains in his home." Asking price was $4.6 million.

Why is the Donald doing this? My own read? There's a generous side to the guy - remember the time he bought the mortgage of someone who helped him on the Garden State Parkway? (The limo had broken down...) Yeah, it's not bad PR either, but I don't think Trumpster needs good, bad or indifferent PR. He's doing just fine, (and so is "Celeb Apprentice.")

Ed? He's one of the good guys of TV - not to mention a legendary one. So good for Donald - and Ed too.

Well, I just love this quote from the Trumpster, now in a mini-bidding war for Ed McMahon's LA mansion, so I wanted to share. I'm not entirely sure what it all means, or how it will all end up, but I'm with the Donald on this one. Ed's one of the really good guys in this business, and has been one of the really good guys pretty much forever, so Donald's heart is one-hundred-percent in the right place here. Let's hope it all works out...and Ed gets some sort of role on "The Celebrity Apprentice" too.

"I hope they take good care of Ed McMahon because he deserves it," TD said in a statement of the competing bid. "The only reason anybody other than me would be interested in this house is because I showed an interest in it first. I just heard that the person negotiating doesn't have financing, and the deal would be subject to getting financing, something which I, obviously, don't need."

Well, it does appear that "The Celebrity Apprentice" - which remarkably featured hardly a single celebrity during its first season - will actually get a genuine celebrity next time. Tony Danza has signed up to do the new edition, though I imagine a call to his reps will result in one of those "Mr. Danza does not comment on his reality show appearances," or, "Mr. Danza and Mr. Trump are close personal friends, but he does not discuss his business arrangements," or, "Discussions are continuing but Mr. Danza would prefer to decline further comment."

So, I just won't make the call.

But it's true: Tony is booked. What else has he been doing lately? (I'm not a hundred percent certain, but I believe he was in a Vegas version of "The Producers," and was Bialystock in the Broadway one for a while; plus, I think he just published a new cookbook.)

Personally, I'm excited about Brooklyn Tony - who (did you know?) grew up in Malverne? Trumpster should also sign up Judith Light and Alyssa Milano, just to make this interesting. Plus, I imagine he's still a pretty good boxer. Should make the boardroom sessions more lively.

Anyway, expect other big (or biggish) names next season - bowing in Jan. of 09. "Celebrity" actually was a modest hit, reversing years of decline.

Uh - someone who's as famous as me won "Celebrity Apprentice" last night.

Which is another way of saying - someone you never heard of won "Celebrity Apprentice" last night.

I'd like to tell you who it was, but - being that he's so non-famous - I can't quite recall who it is.

Good God, why didn't Trumpster ask Britney to be in "Celebrity Apprentice?" If she'd won, then I'd remember the name - AND be able to run a bunch of pictures, of the kind of before/after variety (like maybe Britney with make-up, or Brit without.)

If someone from Long Island won, I'd have worked all night to write the story for today's "wood" (the front page.) But I don't think this Celebrity Apprentice has ever even been to Long Island; not sure he's even HEARD of it. (Note to self: Ask him in conference call later.)

OK, his name is Piers Morgan. He's a great guy, and raised over $500,000 for his chosen charity, Intrepid Fallen Heroes Fund.

Anyway, I like Piers - or I should say, I'm jealous of Piers; he's a former journalist who's made quite a career for himself hosting reality game shows for his buddy Simon Cowell (note to self: Ask Piers during conference call how to get in touch with Simon, to find out how Newsday TV writer might get lucrative job as host of "America's Got Talent.")

Piers, a Brit, has been in a lot of shows, mostly on the other side of the Pond. My favorite titles: "You Can't Fire Me, I'm Famous," "Comic Relief: The Apprentice," "The Dame Edna Treatment," "Death of Celebrity" and "The Importance of Being Famous."

Alas, these last two lasted only one episode.

But I'd pay bucks for a look at "The Dame Edna Treatment."

So here's to you, Piers. You deserved to win last night. I only wish you were a celebrity. (Note to self: Ask Trumpster during conference call to please beg Britney Spears to join next season's edition of "Celebrity Apprentice." )

(Above: no, Britney Spears did not win "Celebrity Apprentice," but as you can see, she takes better pictures than the guy, left, who did.)

NBC - which long long ago, was actually a pretty good network - has renewed "The Celebrity Apprentice."

Okay, I'll just give you a couple minutes to let this news sink in...

Sunk in? Good.

Yes, re-newed and it certainly now appears that the only challenge before Trumpster is in trying to exhume a new celebrity cast more obscure than the current. The press release that NBC just sent out is stuffed with a lot of self-congratulatory quotes from various figures in the charity trade (winnings, as you know, go to the celeb's favorite cause). I'll spare you all those except - suffice to say - NBC is treating this renewal like it's a cure for AIDS in Africa.

In a statement, NBC reality biggie, Craig Plestis,had this to say about the renewal: "This revved up installment of 'The Apprentice' has been a game changer for the series. As the rest of this season unfolds, you just keep watching, these episodes have been more thrilling than any season before. There were times when I was screaming at the TV set, literally."

There's more: This season's finale will air (live!) on March 27 from NYC.

Do not be fooled - "Celeb App" is not a huge ratings success, averaging around 9 million, or about the same as "Nightly News." But in NBC's current condition - fourth place, "American Gladiators" as the season's only stand-out, "Lipstick Jungle" just around the corner - nine million looks FABULOUS.

From the We Watch So You Don't Have To Dept.: Normally, this kind of stuff doesn't even merit a mention, but in the context of NBC's strike schedule, it's actually kind of important. As fans of "The Celebrity Apprentice" well know, Gene Simmons - the Tongued One - was dumped by Trumpster on last night's show. He screwed up his Kodak "moment" - some promotional/marketing task - and then went on to say what morons the Kodak people were. Donald - never one to diss one of the show's paying clients - took umbrage, and so off with head. (There was much more, but you've got a life, and likely don't want to hear any more.)

Why is this "kind of important?" Because Gene Simmons is pretty much THE ONLY CELEBRITY ANYONE HAS EVER HEARD OF ON CELEBRITY APPRENTICE!

That's why.

Yeah, that's an exaggeration - of COURSE you know who Marilu Henner is and Lennox Lewis, too, maybe even Stephen Baldwin, though unless you're from Massapequa, probably not. But pretty much everyone's heard of Gene Simmons. Plus, he was kind of fun to watch on this show, in an odd, cheesy, bizarre, unsettling, gross, weird, completely disturbing kind of way.

Now he's gone. Who's gonna hit on Ivanka now?

This is one of those blog entries best posted before lunch - because of the very real risk that you might lose it after reading.

So (don't blame me, I'm just the messenger)...here goes:

Donald Trump confirmed this morning that Gene Simmons is indeed attempting to (uummm) establish a romantic (errrr) union with daughter, Ivanka. (Ewwwww.)

Of course, Trumpster - forever on a "Celebrity Apprentice" flackery tour - didn't use those exact words on "Live with Regis and Kelly" this morning. "Gene hit pretty hard on Ivanka" in last week's premiere, he said. (Simmons is a contestant, and yeah, he was characteristically lewd, lascivious and libidinous around the Trump off-spring.) Ever the protective father, he continued: "I don't want him anywhere near my daughter, with that tongue and stuff."

("Stuff"?)

Now the good news - this probably won't go anywhere because they have a major boardroom brawl in tonight's edition whereby Ivanka gives the ex-KISSer a tongue-lashing or maybe the other way around.

Is Donald Trump's proposed syndicated talk show already on the rocks? I'm hearing...

The backstory: Not long ago the Hollywood Reporter said Trumpster was thinking of hosting yet another show, this time a syndicated talk one of the self-help variety. (No, silly - Donald was not going to go all Oprah on us and tell people, ya know, what sort of conditioner they should use.) This show was gonna be about Trumpster telling people how to solve their financial problems - all within the confines of that rather grandiloquent office TD has that overlooks Central Park and evokes no money problems whatsoever.

Anyway, Trumpster told me last week that it's not looking good. Reason: Time. "They want me to do a daily show during the day and basically it would be called 'Trump Money,'" our man told us. "My problem is time. I think it would be successful [but] it would take one day a week and I haven't got enough time."

Another issue: One of the key backers of the project, Roger King, died recently.

Looks like we'll have to solve our money problems on our own - and continue going to Oprah for that conditioner advice.

(By the way, as if you didn't know already and of course you did, "The Celebrity Apprentice" bows tonight. Big question #1: Will Gene Simmons lick the competition?)

A tiny bit more Trump news: He's the Friday guest on "Late Show with David Letterman." And speaking of Dave, I'm also hearing...that Mike Huckabee will be his guest next Monday. Big question #2: Will the Huck jam with Paul?

(Photo: Reuters/Molly Riley)